Remove five-ways-retailers-can-prepare-for-black-friday-2020
article thumbnail

Five Ways Retailers Can Prepare for Black Friday 2020

RetailMinded

Black Friday, which will take place on November 27th this year, is currently the topic of much discussion. Many retailers, especially in the US, are deeply unsure about how the COVID pandemic will affect what is usually their busiest day. Some commentators have even suggested that Black Friday is effectively cancelled.

article thumbnail

Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

Christmas is coming early for retailers, with Australians preparing to spend $11 billion on Christmas gifts and a staggering 80 per cent expected to purchase before December, figures from Roy Morgan show. However, as sales commence, 70 per cent of Black Friday customers made their purchase within 24 hours of accessing retailer sites.

Marketing 238
article thumbnail

OPINION: Last minute, last mileā€¦ the new face of peak for retailers

E Delevry

Retailers face three key challenges this peak – with delivery a key feature of all of them, says Patrick Eve, chief commercial officer, Gophr. Many retailers have held their breath in the run up to Black Friday 2021: would it be a rapid, early spending spree, or would it be a harbinger of slow and low Christmas sales.

Gifts 52