Fashion Marketing Tailored Target Market 
Inside Retail
MARCH 27, 2023
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.
Inside Retail
OCTOBER 24, 2023
In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.
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Inside Retail
MARCH 27, 2024
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.
Inside Retail
MARCH 12, 2024
Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival. Our pattern-maker is absolutely incredible.
Inside Retail
AUGUST 31, 2023
One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031. million by 2031.
RetailMinded
SEPTEMBER 12, 2023
Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Are they into fashion, tech gadgets, or handmade crafts? But it’s always possible and can be more profitable.
Inside Retail
JANUARY 8, 2024
It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. And the market size of this industry expanded by 3.4 billion in revenue in 2022.
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