How demographics are driving Milligram’s physical retail expansion
Inside Retail
MARCH 8, 2024
At the time of writing, Milligram had six locations in Melbourne, a seventh in George Street, Sydney, and was on the cusp of opening an eighth in the cosmopolitan inner west Sydney suburb of Newtown. Milligram uses a designer to tailor each store to its location and demographic. The retail presence, Druce said, is not cookie-cutter.
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