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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. By merging these varied data sources, retailers can acquire a holistic view of their Invisible PR presence and pinpoint areas for improvement.

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How Dubai sportswear giant GMG aims to crack the Southeast Asia market

Inside Retail

GMG is a Dubai-based company with distribution rights for more than 120 global brands in the Middle East and Southeast Asia, and a portfolio of multi-brand retail chains across sports, food and beauty. It recently opened its first corporate office in Singapore, marking a significant milestone in the company’s expansion strategy.

Marketing 130
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Collaborating as One Team with a Fully Connected Frontline?

Theatro

Without risking significant upfront capital to purchase expensive handhelds, this case study demonstrates how one retail chain leveraged Theatro to fully connect their frontline and enable them to collaborate as OneTeam to achieve business success. A large pharmaceutical store chain, with approximately 9,000 domestic stores and $2.5

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Why a major rent reset didn’t occur following the Covid-19 pandemic

Inside Retail

We truly believed that this time it was going to be different, that landlords and tenants would engage in more meaningful risk-sharing: mainstream media was trumpeting it, governments were shaming landlords into it and even legislating rent abatements. Retail faces no such issue, or at least no fresh issues that weren’t present before.

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A Guide on How to Approach Retail Stores to Sell Your Product

Retail Bound

All you have to do is learn how to approach retail stores to sell your product. Partnering with retail stores allows you to capture their market, and that is, by far, one of the most effective business growth strategies. Head office meetings: For larger retail chains, you may need to approach the head office directly.

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Analysis: The driving force behind Hong Kong’s retail revolution

Inside Retail

Today’s Chinese retailing is all about digital connections — from shoppable livestreams to omnichannel engagement across numerous social networks. With shoppers using apps to buy groceries and videos to buy clothes, it’s more essential than ever that businesses make technological adaptation a core pillar of their strategies.

Consumer 147
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What is Omni-channel Retail?

Retail Bound

To be competitive in today’s market, brands need to think about how they will drive product sales across all channels, as well as how they will manage customer data and marketing activities. They must also keep in mind the cost associated with setting up multiple storefronts and managing them daily.