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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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The end of the middle: Why small stores and big showrooms are here to stay

Inside Retail

A growing number of retailers appear to be opting for smaller stores as a way to maintain their store presence and enter desirable locations amid rising costs. This is also reflected in the current retail market, where mid-sized retailers appear to be struggling in comparison to budget and premium brands.

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The Pop-Up Experience

Retailing Insight

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved. The Concept.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

POP displays are a category of retail marketing that helps brands and retailers advertise products and influence purchasing decisions. Often custom, they can range from plastic countertop merchandisers near the register to large, freestanding displays on an aisle end cap – and anything in between. End Cap Displays.

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What is Omni-channel Retail?

Retail Bound

Although many new product companies are finding success selling on Shopify or Amazon, online sales still only represent 20% of all retail sales, whereas offline channels like brick-and-mortar locations, catalog, TV Shopping and Reward and Incentive markets represent 80%.

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NRF 2022: Pathr.ai Announces Partnership with The Lionesque Group, MG2 to Deliver Pop-Up Shop Analytics for Retailers

VMS

As brands and retailers are finding creative ways to introduce their products via physical retail experiences, pop-up shops represent a flexible environment to engage directly with their customers,” said George Shaw, CEO and Founder of Pathr.ai. “??The Merchandising insights. Checkout queue and wait times. About Pathr.ai.