Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia
Inside Retail
MAY 29, 2022
Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 Consumers in Southeast Asia are more open to digital engagement with brands than those in Western countries and prefer making direct purchases from brand websites. DTC is poised to grow. The VMware Digital Frontiers 3.0
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