Sweaty palms and bargain bins: Why consumers are flocking to dollar stores
Inside Retail
JULY 27, 2021
It also recently added a private label skincare line to its Believe Beauty brand with 11 new items, all at $5 or less. Jana Bowden, an expert in consumer psychology and consumer engagement at Macquarie University Business School, credits the popularity of discounters to the dopamine-fuelled ‘shoppers high’ that results from a bargain buy.
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