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Developing retail experiences through immersive retail design

Retail Focus

Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. This can include the creation of a distinctive store design, the use of unique materials and textures, and the integration of story-telling elements throughout the store.

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Shaping Tomorrow: Top 4 Retail Design Trends to Watch for in 2024

Show Best

Retail spaces will no longer be static; they’ll be dynamic and responsive, enhancing customer engagement and leaving a lasting impression. Personalized and Adaptive Layouts As customers seek more personalized experiences, retail spaces will evolve to accommodate individual preferences.

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TwentyOne06’s journey with Pitfire Pizza Dubai Hills

Design Middleeast

Raw textures, industrial-inspired fixtures, and rustic design elements were used as visual markers of rebellion and creativity. At Pitfire, we showcased their brand values of being a rebel, a non-conformist and highlighting their ‘work hard, play-hard’ culture with the color palette, layout and textures used.

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Tips to avoid sensory overload at Christmas

Inside Retail

By design, Christmas is an explosion of sensory stimuli designed to fire all at once: colour, sparkle, lights, crowds, queues, music, extended product lines, changes to store layouts and pricing. Examples include viewing the depth of a colour palette and feeling the texture of a fabric or the weight of a writing instrument.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand. It also enables consumers to experience the brand in an elevated and curated manner.

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How to make the retail environment more sensory-friendly

Inside Retail

their system does not naturally filter out the multitude of daily sensory inputs), the layout and design of a physical retail space plays a significant role in their customer experience. It comes as no surprise that difficulty with sensory input is a common barrier for neurodivergent people and their families engaging in public spaces.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. For our texture-based products, we look to minimise any of the clothing features that would create a cognitive overload.

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