Why teddy-bear brand Steiff sees a big opportunity to grow in China
Inside Retail
APRIL 11, 2024
The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.
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