Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. By delivering content and product suggestions that align with individual interests, businesses can significantly increase customer engagement and drive conversions.

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Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. With enough data gathered from past and present, can we foresee the purpose of their visit?

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Retail Bound

FEBRUARY 29, 2024

Prototyping is a multi-phased process, each step adding layers of complexity until the device achieves its final form. Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. Prototyping is the forge in which these ideas are tested and honed.

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Greater Group

AUGUST 27, 2019

Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? Case Study: New Balance (Tokyo). CONSISTENT BRANDING. SHAREABLE EXPERIENCE.

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Greater Group

JUNE 9, 2023

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements. Retail Displays.

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Creative Displays Now

NOVEMBER 8, 2021

Keep reading to find out the advantages and drawbacks to the most popular kinds of retail store designs so you can increase shopper engagement and drive sales. Also known as the free-form layout, the free-flow layout follows its own floor plan philosophy. What Is a Retail Store Layout?

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