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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

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The future is now: 3 emerging technologies retailers should know

Inside Retail

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. While TikTok is an emerging platform, purchases from it are significantly less (12 per cent). Interestingly, the 65+ demographic is particularly active on YouTube.

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Proud local creates shop window for Barossa producers

Inside Retail

Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers. I saw the connections and collaborations members in our other business, Workspace Barossa, were forming.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers. I saw the connections and collaborations members in our other business, Workspace Barossa, were forming.

Shopping 130
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‘Gen Z wants to see change’: Princess Polly’s journey towards diversity and inclusion

Inside Retail

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. IR: The womenswear market is flooded with so many different brands now, especially on social media. We have great engagement on the [SMS] channel.

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Perfect Posts of Architecture

Onyx

On the evening of November 12, 2021, our design director, Jonathan Novak, received an AIA Cleveland award citation for his personal architectural design studies on Instagram ( @jonathan.b.novak ). As drawings, they weren't deficient forms of architecture. Maybe social gathering as we knew it had ended. And who knew?