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Developing retail experiences through immersive retail design

Retail Focus

Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. A well-designed retail environment should be visually appealing, functional, and consistent with a business’s brand identity and overall goals.

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Retail Spaces That Build Community

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Latest retail results show department stores need more than touch-ups. And while both online and in-store transactions are part of the overall experience, it's the retail space that currently requires new ideas and layouts. How and where will your community interact, and how will you capture and promote those interactions?

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Australia’s beauty bias: How we are failing Women of Colour entrepreneurs

Inside Retail

Determined to unveil real insights, I dedicated months to engaging with Women of Colour founders in the beauty sector. There, information flows freely, everyone is eager to assist and share contractor lists, recommend software and discuss new ventures.” If that’s not professionally rewarding, I’m uncertain what could be.

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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

Spanning two floors, the 1103sqm retail space features distinct areas dedicated to specific product categories. Inside, the store defies conventional retail norms. The unconventional flow, leading customers left instead of right, sets the experimental tone. The inclusion of social spaces is also a key feature.

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Types of Retail Store Layouts

Creative Displays Now

Below, you will learn what a retail store layout is, what makes a retail store layout so important and the seven most common types of retail layouts. Keep reading to find out the advantages and drawbacks to the most popular kinds of retail store designs so you can increase shopper engagement and drive sales.

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The Psychology of Retail Interior Design: How to Use Design to Influence Customer Behaviour

Greater Group

Dave Alan Kopec of the New School of Architecture and Design in San Diego defines the psychology of space as “t he study of human relations and behaviours within the context of the built and natural environments.” In addition, retail interior design can have a significant impact on the bottom line of a brand or business.

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Top 10 Things to Consider When Conceptualising Retail Store Layout Designs

Greater Group

In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.

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