Why teddy-bear brand Steiff sees a big opportunity to grow in China
Inside Retail
APRIL 11, 2024
Our products also available through JD.com, Tmall and social media channels also play a role,” he noted. The Generation Z demographic Interestingly, Rheinboldt said that Steiff is strategically aligning its product offerings and marketing tactics to effectively capture the attention of the growing Chinese Gen Z demographic.
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