June, 2016

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Man United remain most valuable brand in football

Barber Design

Sticking with branding reports this week – and keeping it topical as the nation is gripped in the thrall of Euro 2016 – Brand Finance have just released their annual Football 50 report, naming Manchester United as the most valuable brand in football, despite the fact that they failed to qualify for the Champion’s League. Published just before the start of UEFA Euro 2016 the Football 50 report calculates brand value by examining each brand’s current revenues and estimating future sales and

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BrandZ report: Tech industries dominate brands

Barber Design

This week on the blog we’re focusing on branding and licensing news, starting with the latest trends. According to the recently released annual BrandZ report by WPP and Millward Brown, tech industries and brands that utilise new technology (apps, wearable tech) are experiencing the greatest success, with a proliferation of technology companies appearing to dominate the BrandZ: Top 100 Most Valuable Global Brands list.

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SugarSin London photos

Barber Design

Following our recent post about our work with SugarSin , here are some professional photos of the finished store which opened recently in London’s Covent Garden: The post SugarSin London photos appeared first on Barber Design.

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Insights into the future of retail

Barber Design

As regular readers will know, we’ve written a few times about the future of retail. Many high street staples were forced to close due to a lack of insight or flexibility in responding to change – both in the retail market and in society as a whole. This week we were really intrigued to read a post about what one man expects to happen to society in the near future – and what we can learn from the past.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Barber work with Love Brand & Co. to develop branding

Barber Design

Established in 2010, Love Brand & Co, London is a stylish and vibrant swimwear brand, driven by a unique ethos. The brand is the brainchild of husband and wife team Oliver and Rose Tomalin, who share a passion for elephants. It was this passion combined with Oliver’s entrepreneurial spirit and Rose’s heritage that inspired them to start their own philanthropic swimwear label to raise awareness and funds in order to help save elephants from extinction in the wild.

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