Ikea bets on remote interior design as AI changes sales strategy
Inside Retail
JUNE 13, 2023
Ikea is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie. In April, Ikea expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the United Arab Emirates and elsewhere.
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