First impressions count: why cardboard packaging has a big future in retail
FEBRUARY 8, 2024
Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It is important to use your packaging for the advantage of your brand and brand messaging.