Liquor Marketing Group buys loyalty marketing company
Inside Retail
AUGUST 1, 2022
Off-licence retailer Liquor Marketing Group (LMG) has strengthened its loyalty armoury and reach by acquiring Adelaide-based digital marketing software company Zen Global. The deal will incorporate Zen’s digital marketing platforms to “complement” LMG’s digital marketing reach initiatives offering real-time stock on hand and order processing functions for LMG’s e-commerce platform and medium- and long-term benefits such as integrated gift card solutions and banner loyalty programs.
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