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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Are you worn-out from planning for events that NEVER seem to meet expectations? Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? It’s always best to have a plan. You plan to go to Acme Trade Show with a 40’x40’ exhibit (1,600 sq.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

Essentially, Millennials are much more likely to invest in a product or service when they see a person with ‘Instagram-credibility’ promoting a certain brand. HOW TO CAPTURE THE MILLENNIAL MARKET? At greater group , we’ve conducted an extensive study of the Millennial target market to design stores that best engage this generation.

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