article thumbnail

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

article thumbnail

What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue. Relevancy Drives Revenue.

Tailored 246
article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

article thumbnail

Selling your business? Focus on what matters to buyers

Inside Retail

It’s crucial that before embarking on any transaction, retailers: Develop a credible and realistic growth story that is tailored to their own circumstances. Are the forecasts deliverable from a supply-chain perspective – for both pricing and the ability to scale? Download here. The post Selling your business?

Planning 244
article thumbnail

Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. Zalora launched its cashback programme 18 months ago, and it also has a subscription led offering that is heavily tailored to fashion, as the company is a vertical specialist in this space.

Fashion 130
article thumbnail

Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, with millions of videos uploaded every day, going viral on YouTube requires a strategic approach, creativity, and persistence. The more you know about your audience, the better you can tailor your content to their needs and desires.