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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. FREE WHITE PAPER.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. According to stats from Podcast Insights, more than 155 million people are tuning in to podcasts each week, a demographic that an increasing number of brands are planning to tap into with the launch of their own shows. Find your niche. “I

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? Download your free guide here! CONSISTENT BRANDING.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Are you worn-out from planning for events that NEVER seem to meet expectations? Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? It’s always best to have a plan. You plan to go to Acme Trade Show with a 40’x40’ exhibit (1,600 sq.