article thumbnail

What Is Visual Merchandising?

Creative Displays Now

The display colors, lighting and messaging play a significant role in which products catch their eye. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Who Uses Visual Merchandising?

article thumbnail

Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

article thumbnail

Space Illumination

Retail Works Inc

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. 3) Light Levels – it’s important to highlight your key focal points and displays 3x brighter than surrounding areas.

Space 52