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What Is Visual Merchandising?

Creative Displays Now

The display colors, lighting and messaging play a significant role in which products catch their eye. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Who Uses Visual Merchandising?

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Space Illumination

Retail Works Inc

The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. Here are the top five things to think about when illuminating your business: 1) Natural Light – get as much as possible into your space.

Space 52