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Trade Show Planning Timeline & Checklist  

Trade Show Booth Companies - Trade Group

Today, we will take you step by step into the planning period for your next trade show or expo event. You’ll find some helpful tips as well as a planning timeline that’ll help guide you through your important pre-show process. Planning at least 12 months in advance will take the burden off of you and your team.

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5 Steps to Boost Sales This Mother’s Day

Snap Retail

billion on gifts for mom. To maximize sales, it is important to strategically plan your products and marketing campaign. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. In store, use display tags to promote product features like “Time-Saver!

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From KL to the UK: Pop Mart’s Justin Moon talks global growth

Inside Retail

Pop Mart recently acquired UK-based retailing company, Mogic, as part of its plan to strengthen its presence in the European market, and it has opened its first store in Malaysia, ahead of further growth in Southeast Asia. The 146 sqm (1,569 sq ft) space features colour-changing LED lights on the doors and visually attractive displays. “As

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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Cannabis Merchandising Tips

Jahabow

There are several questions you need to ask before creating a plan: What’s the dispensary’s branding story or marketing message? Use the answers to these questions to flesh out your merchandising plan, and think about what makes for successful cannabis merchandising: Places product or product information in a highly visible area of the store.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement. Design the perfect display for your booth. The perfect display will help you accomplish your goals for the show.

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How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

Displayed on clear plastic shelves in her bedroom, they range from cherubic dolls to characters from Japan’s Pokemon series. When Ning Wang, 35 and now a billionaire, founded Pop Mart, the business was focused on small gifts, notebooks, candies and personal items like handheld mirrors. It’s all about the toys.

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