Remove Display Remove Download Remove Engagement Remove Target Market
article thumbnail

Is it Time to Refresh Your Booth Graphics?

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" This brings us to the critical question: When is it time to refresh your trade show booth graphics? Let’s take a moment to explore the signs that it’s time for a much-needed update and the benefits of keeping your visuals fresh and, most importantly, engaging.

article thumbnail

How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. FREE WHITE PAPER.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

Shopping habits have started falling into the two categories of wants and needs , where ‘wants’ refer to experiences rather than possessions, blurring the lines between transaction and engaging customer experience. HOW TO CAPTURE THE MILLENNIAL MARKET? PERSONAL TOUCH. CONSISTENT BRANDING.

Design 52
article thumbnail

Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Please provide overview of products/services offered: Overall marketing strategy/objectives: Specific messages being delivered: Target Market Profile. Competitors: Market share vs. competitors: Competitive strengths and weaknesses (unique value proposition): Awareness level for services offered: Trade Show Activity/Expectations.