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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. The physical hoodie takes AR further, with target markers on the sleeves and a QR code on the front activating an AR experience. We’re starting to see NFC tags emerge more in apparel.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

How Liquid Death stands out in an oversaturated beverage market Liquid Death was founded by advertising creative turned entrepreneur Mike Cessario, who asked himself the multibillion-dollar question: “What would I want to be seen carrying around a party?”

Strategy 130
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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. He thinks thatApple’s device could become a revenue generator for the company as it leverages third parties to design and market VR-based advertising campaigns.

Shopping 130
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The Evolution of Mobile Tours 

Trade Show Booth Companies - Trade Group

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. 65% say product demos and live events help them understand the product more than any other advertising method. Is it lighthearted and fun like the movie Tag?

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There’s more to martech than meets the consumer’s eye

Inside Retail

According to Gartner though, it’s a broad set of integrated technologies used to target, acquire and retain customers, which is a much broader definition. Amazon’s definition covers the advertising function, but not the other pieces. One of the keys to martech is that the pieces fit together like a jigsaw puzzle.

Marketing 130
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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

Whatever industry you’re in, you have competitors, and all of them are vying for the same target audience as you. This makes retail packaging design more important than ever. However, retail-ready packaging does much more than connecting consumers with your target customer.

Display 98
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9 Ways To Boost Profits Today At Your Indie Salon 

RetailMinded

We’ve even gathered industry intel from the pros to help you crush your financial targets. . A business page designed to attract its clients should have vibrant images, exciting content, and appealing promotional messages, along with campaign ads on Pinterest, Instagram, Facebook, and Google. Know Your Target Niche .