How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. The physical hoodie takes AR further, with target markers on the sleeves and a QR code on the front activating an AR experience. We’re starting to see NFC tags emerge more in apparel.
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