When creativity gets reduced to a commodity: What is the real cost of dupes?
Inside Retail
APRIL 15, 2024
No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas. When a knockoff goes viral Sakr explained that she was first made aware of the Barney Bed dupe on TikTok after numerous accounts tagged her in a video showcasing Aldi’s dog bed.
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