Farewell, filters: Why brands aren’t worried about new photo editing laws
Inside Retail
JULY 7, 2021
Norwegian Parliament, Storting, amended the Marketing Act to include a requirement for influencers to label any images that have been retouched in such a way that it “deviates from reality” in terms of body shape, size and skin. Will it be algorithmic or human-reviewed? A new law recently passed in Norway aims to address this issue.
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