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What it takes for emerging designers to break into Australia’s fashion industry

Inside Retail

While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.

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Melbourne Fashion Festival designer award finalists revealed

Inside Retail

Six fashion designers have been named finalists for the PayPal Melbourne Fashion Festival National Designer Award this year, presented by David Jones. The post Melbourne Fashion Festival designer award finalists revealed appeared first on Inside Retail Australia.

Fashion 278
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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. The design process for an Ena Pelly collaboration doesn’t differ too much from its main collections, however, input from the talent right from the beginning is crucial.

Fashion 258
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Pandora GM talks Pamela Anderson and the brand’s foray into fashion

Inside Retail

Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.

Fashion 278
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Italian fashion designer wins Shein global design contest

Inside Retail

Shein has named Italian fashion designer Eleonora Falcone as the winner of its Shein X Global Challenge 2024 among 10 finalists. “When she presented her submission, inspiration and rationale at the finals in London, we knew we had a bright fashion star in our midst.” Falcone took home €10,000 (US$10,814).

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Fashion old and new walked down the runways at AFW, but will it sell?

Inside Retail

Australian Fashion Week is one of the most influential industry events in the Asia-Pacific region and its runaways have the power to launch careers and cement brands. Every year designers take over the runways at Carriageworks, except for a few offsite shows, to debut their newest collection with the hopes of it being picked up by buyers.

Fashion 259
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The designer behind E Nolan on the problem with exclusive fashion shows

Inside Retail

Australian Fashion Week is around the corner but Melbourne-based designer Emily Nolan will be nowhere insight: “I don’t think it speaks to the heart and soul of the rag trade,” she told Inside Retail. I wish I could tell you that I started E Nolan because there was a hole in the market – I started because I was frustrated,” Nolan said.

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