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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

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Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. 2020, February 9).

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Yes, the Customer Experience Still Matters: Here’s Why

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The average time between customer arrival at curbside and order pickup is 8-12 minutes. Curbside pickup at retail stores surged 208% in April 2020 due to the start of the coronavirus pandemic 3. In fact, it was up by 52% in 2020 4. This can impact operational costs and the customer experience. 2020, April 7).

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How to Improve the Post-Purchase Experience for Your Retail Customers

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However, demonstrating a great customer experience significantly increases customer loyalty. Lowers Acquisition Costs – To put it succinctly, customer retention is five times cheaper than acquisition 2. Employing the techniques discussed here enables you to keep an existing customer happy with your brand.

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How to Improve the ROI of Your Customer Experience

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For many companies, customer experience falls into the purview of the Chief Marketing Officer. In a new study on digital experience , 52% of respondents report that their CMOs drive the customer experience strategy 4. Customer Experience Boosts Employee Retention. Williams, Luke, et. Harvard Business Review.

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Creating a Contactless Retail Experience in 2022

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grocery store shoppers are most concerned about a perceived threat of contracting the virus from other customers 1. Whereas in- store shopping in early to mid-2020 was all about not touching anything or social distancing, the new goal for retailers who are determining how to improve in-store experience is to limit human interaction.