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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.

Marketing 290
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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Why modern retailers must provide “much more” than what they are selling

Inside Retail

With the rapid evolution of digital channels and online shopping, a global pandemic, and supply-chain challenges, retail is evolving at an unprecedented pace. Customer expectations of engagement and experience in retail are changing equally quickly. Data is key. The role of SMS. Don’t over-use the channel.”.

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Digital Transformation in Retail: The Need is Now

Parcel Pending

Target’s app, for instance, incorporates a store directory to help shoppers quickly locate items, allows the download of instant coupons, offers easy scanning of their wallet’s barcode at checkout, keeps a shopping list as well as a list of favorites, and even connects them with their local store for faster curbside pick-up!