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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. While many prioritise customer retention and increasing order frequency, even more place customer acquisition as a top-tier concern. Download a copy of the free 2024 Marketing Spend Report today.

Marketing 287
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.