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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. This is where visual storytelling comes in. What makes customers engage with your brand or products? How do you enhance your customers’ lives?

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In-Store Experiences Transcend Customer Service

VMS

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

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Fall Back, Spring Ahead

VMS

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact.

Art 264
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How Retail Design Insights Will Inspire Workplace Design

All Work

A physical presence helps build brand awareness and contact with potential new customers or employees. Ideally, the two should be consistently reinforcing the brand from both a design and experience perspective: when a customer engages with either, they should immediately feel welcomed and brand-connected.