Remove Customer Engagement Remove Merchandising Remove Promotion Remove Social Media
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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products? How do you enhance your customers’ lives? This is where visual storytelling comes in.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

A survey by IBM and the National Retail Federation reveals that around 56% of Gen Z global shoppers visit physical stores for the sake of a “fun” experience, which includes capturing set designs for social media sharing. Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. This is especially crucial in managing seasonal or event-driven merchandise.

Consumer 147
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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.

Gifts 52