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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Luxury brands prioritise the customer experience in their digital transformation efforts. Modern luxury marketing relies on the omnichannel experience.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By analysing market research, consumer surveys, and sales data, they can identify patterns, preferences, and emerging trends.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Moreover, this technology extends its utility beyond mere product recommendations.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The emergence of the internet and mobile devices has empowered customers with swift and effortless access to extensive information. Consequently, this shift has reshaped the dynamics of power between brands and consumers, granting customers an unprecedented array of choices. But that’s not all.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Millennials are showing lower levels of well-being working remotely; in part suffering from fewer opportunities for informal learning and mentoring to occur, accompanied with social isolation. The office is an ideal space to grow social connections and allow learning to foster. First Impressions. What is the unique culture?

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Influencer-Inspired Packaging Trends 2023

CRP

Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong social media presence which she leveraged to get into retail. Image Courtesy: MM.LaFleur 3.

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