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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130
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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

To effectively captivate customers, businesses should consider integrating interactive features into their stores, such as virtual or augmented reality displays. These elements play a crucial role in sustaining customer engagement and interest. But that’s not all.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Last year, Australian consumers spent nearly $500 million on Valentine’s Day gifts with a significant share of that transacted online.

Marketing 130
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How three retailers are cultivating success in the plant and garden sector

Inside Retail

IR: What are Jungle Collective’s plans for the future? LV: We plan on expanding quite heavily into outdoors. AS: To begin with, we did primarily see female customers. There are more males purchasing indoor plants now, either for themselves or as gifts. IR: Can you discuss the gifting side of the business?

Gifts 130
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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Create a routine of gamification experiences for your customers. What is gamification?

Strategy 130