Customer Engagement Fashion Shopping Tailored 
Inside Retail
JULY 27, 2023
Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.
Inside Retail
AUGUST 17, 2021
We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. Shopping habits also shifted as we were forced to shop online, having no other options available during lockdown periods.
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Inside Retail
NOVEMBER 14, 2023
As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?
Inside Retail
FEBRUARY 26, 2024
One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Just this week, American department store chain Nordstrom announced a unique collaboration with the British fashion brand Paul Smith.
Inside Retail
JANUARY 8, 2024
From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. The luxury fashion brand completely transformed the greasy spoon, covering every square inch in shades of oh-so-chic mint green and pastel pink. billion in revenue in 2022.
Inside Retail
SEPTEMBER 25, 2023
Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.
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