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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations. Product and/or construction materials).

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246
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Data dynamism: Three ways embedded analytics are transforming retailers’ data into competitive retail insights

Retail Focus

Andrew Dunbar, General Manager EMEA of global digital consultancy Appnovation. A joined-up approach to digital innovation: No longer the domain of analysts alone, data-driven intelligence is most effective when approached from a team perspective – involving everyone from the CEO to junior staff. And finally – new income streams.

Strategy 244
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CX-focused identity key to reducing cart abandonment

Inside Retail

Fortunately, the right customer identity and access management (CIAM) provider can offer an arsenal of solutions that will address customer experience and security in tandem. . By ensuring a CX-focused identity layer, retailers are poised to minimise abandonment rates, enrich and optimise their customer engagements.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130