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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows

Retail Focus

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. to download a loyalty app they already have), will really help to increase your end conversion goals.

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How merging data analytics and retail management can drive business value

Inside Retail

Customers of a shop located in the middle of a CBD, for example, will have different needs to those of a shopper in a regional market or perhaps an outer suburban area popular with young families. “So, Download our white paper. Understand how Scalene’s approach can deliver valuable data-led business solutions.

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Right here, right now: Welcome to the new personalisation

Inside Retail

“Today’s customer is too savvy, too discerning, and flush with too many options to tolerate a cookie-cutter experience with a brand,” stated a new report from Emarsys called 6 pillars powering cross-channel personalisation. Customers deserve and demand tailored 1:1 experiences.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. These items are available only in limited quantities, encouraging customers to act swiftly to secure these special offerings.

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Core strategies retailers can use to help convert browsers into customers

Inside Retail

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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