Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Tailored 130

Inside Retail

APRIL 19, 2024

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Having a solid brand story is very important.

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

JULY 27, 2021

Customers of a shop located in the middle of a CBD, for example, will have different needs to those of a shopper in a regional market or perhaps an outer suburban area popular with young families. “So, Download our white paper. Understand how Scalene’s approach can deliver valuable data-led business solutions.

Management 234

Management Tailored Space Location 234