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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

Art 264
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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”. A confident start. The typical Zalora customer has about 1.5x

Fashion 130
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How Retail Design Insights Will Inspire Workplace Design

All Work

The power of social connection and the ability to meet like-minded people with shared values, has been essential for many successful brands to bring high-energy social experiences closer to the entrance decompression zone and activate those spaces. High-Touch, High Experience. A digital presence enables convenience.