Retail Bound
MARCH 1, 2023
Product-Market Fit Testing allows you to gauge whether or not there is a demand for your product before fully investing in its creation. We’ve curated a list of the 6 most important areas to cover for product-market fit testing. Your marketing strategy should be tailored specifically to your target market.
Inside Retail
JANUARY 18, 2024
Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Goodbyes is Australia’s largest bricks-and-mortar resale service and secondhand shopping experience.
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Inside Retail
FEBRUARY 22, 2024
Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.
Inside Retail
JUNE 7, 2022
According to internationally renowned brand strategist Ana Andjelic, the fundamentals of an aspirational economy are focused on five key areas: creativity, knowledge, aesthetics, curation and belonging. Curation is also important for brands to have a curatorial point of view, continued Andjelic.
Inside Retail
JUNE 27, 2022
India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future.
Inside Retail
JUNE 18, 2023
Known for its curated range of handcrafted shawls, capes, Nehru jackets and co-ords, the brand exports its products to the United States and Europe, and sells online in India. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market. billion) in 2023.
Inside Retail
SEPTEMBER 15, 2021
British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.
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