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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts.

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TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

Inside Retail

For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. At the time the article was written, the countdown calendar was completely sold out on the brand’s website.

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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264
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Motherhood isn’t glossy perfection, so stop marketing like it is

Inside Retail

While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. The reality is, not many mothers look at ads with impossibly beautiful women, perfect hair and carefully curated clothes and feel seen.

Marketing 130
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. In addition to our stand-alone store, we have a website selling a curated range of products from our collective members, which means we can ship the Barossa direct to you,” Cox says.

Shopping 130
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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. In addition to our stand-alone store, we have a website selling a curated range of products from our collective members, which means we can ship the Barossa direct to you,” Cox says.

Shopping 130
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The Pop-Up Experience

Retailing Insight

Nordstrom offers on-going pop-ins or specialty shops in their store, and during the holiday season, they provide customers with select merchandise not typically found in their stores, along with gift wrap services and curated gift guides. This approach affords cross-promotion and an ability to tap into an existing customer base.