Retail Focus

NOVEMBER 22, 2023

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

APRIL 25, 2022

Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) retail space at its Pacific Place Hong Kong store. The innovative concept named ‘HN NFT Vault’, invites customers to browse and purchase digital art NFTs from a curated selection of globally recognised projects.

Retail Space 130

Retail Space Space Department Stores Art 130

Retail Focus

NOVEMBER 22, 2023

Looking at some real-world examples of successful retail marketing campaigns, we want to explore a few approaches that stand out, and how these methods found their perfect approach. Social Media Integration Social media reaches around 4.9 billion people, providing market opportunities too profound to ignore.

Marketing 130

Marketing Social Media Advertising Curate 130

Retail Focus

AUGUST 23, 2023

Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. These ephemeral retail spaces offer a unique platform for luxury brands to captivate their audience and deliver a heightened sense of luxury through carefully curated themes, aesthetics, products, events, and communications.

Curate 130

Curate Artistic Engagement Social Media 130

Retail Focus

DECEMBER 12, 2023

With the advent of readily available glass plates, the retail landscape underwent a transformative shift, paving the way for elaborate store window displays that served as captivating showcases for a myriad of products. These advancements not only enhance the visual appeal but also open avenues for immersive brand experiences.

Art 264

Art Display Light Curate 264

Retail Focus

NOVEMBER 7, 2023

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. Retailers have responded by evolving their brick-and-mortar stores into hubs of community, innovation, and exclusivity.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130