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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

These temporary boutiques not only display products; they also convey a sense of sophistication and exclusivity. Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region.

Fashion 130
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Why TradeMe and Sammy Salsa put second-hand clothing on the runway

Inside Retail

TradeMe’s Everyday Fashion runway event and recent Circular Economy report has showcased that consumers are eager to buy preloved clothes, and are motivated to buy from brands that are driven by sustainable and ethical practices. I don’t think we care as much about designer and luxury brands when it comes to our fashion choices.

Fashion 130
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Why TradeMe and Sammy Salsa put second-hand clothing on the runway

Inside Retail

TradeMe’s Everyday Fashion runway event and recent Circular Economy report has showcased that consumers are eager to buy preloved clothes, and are motivated to buy from brands that are driven by sustainable and ethical practices. I don’t think we care as much about designer and luxury brands when it comes to our fashion choices.

Fashion 130
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Not just Gwyneth and Succession: How the economy is driving quiet luxury

Inside Retail

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Prada, Loewe and Bottega Veneta presented elevated basics intended for small and curated capsule wardrobes.

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

The Sephoria event program has been created to highlight diversity, foster inclusivity, and display Sephora’s differentiated product assortment. Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. Industries such as beauty and fashion are at the forefront of Web3 tech.