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Window Display Ideas to Attract a Wide Array of Shoppers

Retail Focus

This is particularly important in an age of online shopping, where bricks and mortar locations have more competition than ever. With that in mind, let’s take a look at eight strategic themes for store window displays, designed to cater to varying consumer preferences. For a wedding-themed display, let romance take centre stage.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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"Fashion meets art and design" at Pittsburgh boutique by NWDS

Dezeen

Global team NWDS took a spontaneous approach to designing the Tons fashion boutique in Pittsburgh , which contains a mix of modest materials and iconic furniture pieces. Here, product displays were built from concrete breeze blocks, while the upper walls above the clothing rails were dressed in transparent plastic curtains.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

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Showfields and the bankruptcy of the ‘most interesting store in the world’

Inside Retail

The retailer used RetailNext’s software-as-a-service (SaaS) platform to measure consumers’ shopping journeys through the store anonymously, gathering data such as sales figures, traffic figures, customers’ gender and more. Can Showfields make a comeback?

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Crafting luxury brand narratives through popup stores

Retail Focus

Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. More than ever, brands should consider displaying testimonials or real-life examples that highlight they have positively impacted customers’ lives.