Retail Focus

NOVEMBER 7, 2023

Analytics play a pivotal role in curating immersive experiences that make financial sense, align with labor constraints, and allow for continuous testing and iteration. In-store analytics track and analyze customer behavior, revealing popular areas and customer preferences.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

DECEMBER 17, 2023

Ben Eversfield, senior customer success manager at Klaviyo, explains it is important that brands note that CDP capabilities vary greatly from one platform to the next. Getting data from a form optimised for customer-facing applications to a form optimised for analysis needs data transformation.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52