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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

For many years, sustainability has been tied to ethical, circular, slow, or mindful fashion. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Cost of living crisis or not, expression through fashion continues to drive the US$21.72 In addition, Nakedvice has partnered with curated online retailers Co-Ed, By Elloise and Fox Maiden, which align with the brand’s purpose to redefine timeless accessible luxury, through elevated styling, simplicity, functionality and comfort.

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. Apple Watch users are a diverse group, ranging from tech enthusiasts to fashion aficionados, all seeking to personalize their devices. When it comes to Apple Watch accessories, variety is key.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. The allure of exclusive, limited-time offerings entices customers to make spontaneous and coveted purchases, aligning seamlessly with the time-sensitive nature of holiday shopping. Tiffany & Co.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

Just this week, American department store chain Nordstrom announced a unique collaboration with the British fashion brand Paul Smith. From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel.

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Crafting luxury brand narratives through popup stores

Retail Focus

This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. They have used pop-up spaces to showcase their fashion collections, collaborate with artists and create immersive environments that reflect their history of bold design, personal expression, and contemporary luxury.