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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

For many years, sustainability has been tied to ethical, circular, slow, or mindful fashion. Additionally, customers wanted to be closer to brands to understand and learn how to integrate their sustainability processes into their models. . Naturally, fashion brands have embraced sharing on their methods. Ghalia BOUSTANI.

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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Senior retail consultant at Univers Retail | Published author | Visiting lecturer.

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Cost of living crisis or not, expression through fashion continues to drive the US$21.72 In addition, Nakedvice has partnered with curated online retailers Co-Ed, By Elloise and Fox Maiden, which align with the brand’s purpose to redefine timeless accessible luxury, through elevated styling, simplicity, functionality and comfort.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

Just this week, American department store chain Nordstrom announced a unique collaboration with the British fashion brand Paul Smith. From March 6 to April 20, the fashion label will open the Paul Smith Clubhouse at Nordstrom’s New York City flagship, a retail takeover that will include cocktails and bites in addition to apparel.