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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Space NK Unveils Largest Store in Portfolio with Upgraded Westfield London Location

Retail Focus

Andy Lightfoot, Space NK CEO The newly upsized store not only features an extensive selection of the world’s top beauty brands, but each product category has been thoughtfully curated to create an easy and immersive shopping experience. A makeup play table offers customers the opportunity to comfortably discover and test products.

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what’s next for retail?

Retail Focus

Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy. Brands were unsure how to authentically drive their environmental agenda, and customer engagement was hampered by sporadic profiling. The post what’s next for retail?

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Senior retail consultant at Univers Retail | Published author | Visiting lecturer. The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success.

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The Art and Business of Christmas Windows in Retail

Retail Focus

With the advent of readily available glass plates, the retail landscape underwent a transformative shift, paving the way for elaborate store window displays that served as captivating showcases for a myriad of products. In an omnichannel context, it is worth noting that retailers could calculate their return on experience (ROX).

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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality.