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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. The Norwegian brand – which is known for its sailing and ski apparel, workwear and outdoors wear – is stocked in high-end retailers, including David Jones and The Iconic, and has over 40 stores across the globe.

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Yatofu fosters "relaxed holiday atmosphere" in Jianze showroom

Dezeen

Design studio Yatofu has completed a furniture showroom in Hangzhou , China, featuring a playful pastel colour palette and a display area housed on a steel- mesh platform. The 80-square-metre retail space belongs to Chinese design brand Jianze and forms part of an emerging cultural district in the city's Liangzhe New Town.

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Elena Lokastova creates bright jewellery showroom in Moscow attic space

Dezeen

Russian architect Elena Lokastova has turned the attic space of a Moscow office building into a jewellery showroom with green-carpeted interiors, informed by the patinated copper dome of a monastery that can be seen from the window. A linework mural by graphic designer Ivan Kornienko conceals an integrated storage space.

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Experience Prada’s Iconic World View at Prada Caffè, Now Open at Harrods in London

Retail Focus

This carefully curated space offers visitors an opportunity to engage with Prada’s distinctive world view, with every detail – from the atmosphere and decor to the menu and tableware – echoing the brand’s unique approach and style. Exclusive and original tableware, handpicked by Prada, complements the sophisticated surroundings.

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Interiors inspiration: Design Week’s pick of “theatrical” spaces

Design Week

The resulting space borrows ideas from both hospitality and work interiors, as the team sought to balance “function and atmosphere” Adaptable seating was key, the studio explains. These are spaces that “often seem tiny, but have a surprising capacity thanks to clever seating,” the studio says.

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Common Retail Signage Mistakes to Avoid

Creative Displays Now

If you have to save space on a smaller sign, prioritize the lettering. Lettering Spaced Close Together. Your sign will appear cheaply made if the spacing is uneven or if the letters are too close together. The worst spacing mistake happens when you run out of room to keep drawing neat lettering. Too Much Information.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Dutch contemporary artist Levi van Veluw , the creator of inaugural window display art for Hermès’ at Nordiska Kompaniet, said, “the window becomes an experience.” Retail experts agree that visual merchandising is more than creating window displays to attract customers. Metal in Retail Displays .